18+ years leading product design across Real Money Gaming, SaaS, and eCommerce — building products that scale, teams that deliver, and experiences people remember.
I design for scale — products serving 100M+ users, teams built from zero, and experiences that drive real business outcomes.
Design leader with 18+ years of experience across Real Money Gaming, SaaS, and eCommerce. Proven track record of building 0→1 products, scaling design systems, and driving business impact through user-centric product experiences.
At Junglee Games, I directed design initiatives that contributed to 80% year-on-year revenue growth and launched gaming products across India, the Middle East, and the Philippines. At Richpanel, I co-founded and led design for an AI-assisted support platform that helped clients reduce manually resolved support tickets by 80%+ through automation-led UX.
Every industrial revolution tells the same story. Machines arrive, costs collapse, nice things become normal. AI is about to do to design what the assembly line did to manufacturing. And that is exactly what makes it the floor, not the ceiling. When something is available to everyone, it stops being special.
"Everyone will have access to AI design. Very few will have the skill to do it by hand. Guess which one becomes the luxury."
Sarah told Steve everything about herself in 7 minutes. He left. We do the same thing to users every day — six value props, four CTAs, all above the fold. A lesson on Hick's Law and Progressive Disclosure.
Sarah outsourced her personality to a script. Designers do the same when they let AI set the direction. When AI leads, you design from the centre of the bell curve. Your starting point should be you.
Whether you're building a product team, looking for a design leader, want to collaborate, or just want to talk craft — I'd love to hear from you.